Brazil Beauty Distribution Partner: Your Gateway to the Brazilian Market
Harmonie is your dedicated Brazil beauty distribution partner and cosmetics importer and distributor in Brazil, specializing in brand building and distribution for international beauty and personal care brands.
From Novatrade to Your Brazil Beauty Distribution Partner
Harmonie was built by a team of beauty market experts and a strong partnership with Novatrade, a reference for 15 years in helping foreign companies enter the Brazilian market, with more than 500 international brands introduced in Brazil. A rare combination: regulatory and logistics expertise on one side, product culture and retail network on the other.
As your strategic distribution partner for international brands, we leverage the Novatrade‘s consolidated infrastructure while operating as an independent channel with specialized focus on the cosmetics, beauty, and personal care sectors.
500+
International Brands Supported
15+
Years of Market Experience
3
Distribution Units in Brazil
Creating Harmony as Your Cosmetics Importer and Distributor in Brazil
The name “Harmonie” embodies our commitment to creating commercial harmony between global brand standards and Brazilian retail realities.
01
Global Expertise
As a cosmetics importer and distributor in Brazil for global beauty brands, we understand international quality standards and brand equity preservation.
02
Cultural Bridge
Our international leadership team provides direct understanding of global exporters’ needs and expectations, eliminating the friction that most distributors create.
03
Partner DNA
Built on Novatrade’s roots, Harmonie is designed for collaborative and transparent execution. More than a distributor, we act as a true local partner guiding brands toward their best path in Brazil.
Brand Building and Distribution Partner in Brazil for Beauty and Personal Care
We are more than a distributor. We are your brand building and distribution partner in Brazil for beauty and personal care, dedicated to building and protecting your brand equity in every channel and every city.
Our mission combines strategic brand guardianship with operational excellence to ensure your brand not only enters but thrives in the Brazilian market. We provide end-to-end solutions from import to retail execution.
Meet the Team
Harmonie is led by three partners — two European founders and one Brazilian executive — who bring a powerful blend of international perspective and local expertise. Together, they have built and guided an international, multicultural team that understands the real-world challenges international brands face when expanding into Brazil.
Cyprien Hoffet
CEO — Novatrade / Harmonie
French entrepreneur with 15+ years helping international companies expand into Brazil. 300+ brands advised across beauty, consumer goods, and technology.
Romain Coulon
COO — Chief Operating Officer
French executive with 8+ years in Brazil. International career spanning Europe, Latin America, and Asia.
Leandro Dias
CFO — Chief Financial Officer
Recognized expert in international trade, taxation, and financial management in Brazil.
Ready to Enter the Brazilian Market?
Talk to our team. We will show you exactly how Harmonie can bring your brand to 82,000+ pharmacies and 220,000+ perfumeries across Brazil.