Harmonie connects
Beauty and Personal Care international Brands to the
Brazilian market


5th largest beauty market in the world. 15+ years of expertise. A single distribution platform designed for growth.

32bi+

USD Market Size

215M+

Digital Consumers

220,000+

Beauty Shops

92,000+

Pharmacies

45,000+

Dermatology Clinics

12,000+

Spas and Wellness

Our Partner Brands


We represent global leaders with a commitment to excellence and brand integrity.

Batiste

Dry Shampoo Leader

Pioneering the category in Brazil through strategic positioning in premium pharmacies and digital channels.

LPG Group

Body Treatment

French pioneer in skin rejuvenation with 38+ years of expertise. Over 28,000 professionals worldwide.

Hironic

Medical Aesthetics

South Korean leader in medical aesthetic devices. Present in over 60 countries with a focus on clinically proven results.

Our 4 Pillars of Excellence


01

Pillar 1 — Master Importer

Brand Guardian

  • ANVISA registration and regulatory compliance
  • National NRM pricing policy
  • Brand integrity across all channels

02

Pillar 2 — Wholesale Distributor

National Distributor

  • Direct national key accounts
  • Indirect 82,000+ points of sale in pharmacies
  • Indirect 220,000+ points of sale in perfumeries

03

Pillar 3 — Harmonie Field

Regional Field Force

  • Local execution and sell-out
  • In-store support and execution
  • Regional sub-distributors

04

Pillar 4 — Novatrade Partner

Online DTC & Marketplaces

  • DTC webshop and “Beleza na Web”
  • Amazon and Mercado Livre
  • 215M+ potential digital consumers